Cream butter, cream cheese, and sugar. In the bowl of a stand mixer fitted with the paddle attachment, cream together butter, cream cheese, and granulated sugar.
44 grams butter, unsalted, 60 grams cream cheese, 55 grams granulated sugar
Add egg and lemon zest. Mix in 1 large egg and 1 teaspoon of lemon zest until incorporated.
49 g egg, 2 g lemon zest
Add the rest of dough ingredients + knead. Switch to the dough hook, and add buttermilk, all-purpose flour), yeast, and kosher salt. Mix until everything comes together to form a ball. The mixture should be soft but not sticky. It should bounce back when you push gently on it.
243 grams buttermilk, 440 grams all-purpose flour, 4 grams yeast, 4 grams salt
Allow to rise. Place the dough in a lightly greased bowl and cover it with plastic wrap. Place it in a warm location for 60-90 minutes or until doubled in size.
Prep baking pan. Line a 9 x 13-inch pan with a sheet of parchment paper, leaving at least 1.5 inches of overhang to lift the rolls out of the pan.
Roll out dough. When the dough has risen, lightly flour your work surface and roll the dough out into a rectangle roughly 15 x 18-inches in size. If you need help eyeballing the size, use your baking pan!
Add jam. Spread 12 ounces of strawberry jam over the dough, making sure to get it from edge to edge, while leaving a 1 - 2 inch boarder on a long end to use as a seam.
12 ounces strawberry jam
Roll. Roll the dough up into a spiral, making sure to roll towards the long edge you left jam-less.
Measure + mark for cutting. Using a piece of unwaxed dental floss (or a serrated knife), mark your dough by placing a gentle indent to serve as a cutting guide. Aim to get 10 - 12 rolls from the dough.
Slice. To cut the rolls, wiggle the floss underneath the dough and bring the ends of the floss together as if you're tying a knot. Place the rolls in your prepared pan, leaving at least 2 inches between the rolls to allow them to rise.
Proof. Cover the rolls with plastic wrap and place them back in a warm location. Allow them to rise for 45-60 minutes, or until doubled in size.
Preheat oven. About 30 minutes before the rolls have risen, preheat the oven to 350ΒΊF.
Bake. Bake the rolls for 25-30 minutes, or until they are golden brown on the tops.
Cool. Allow the rolls to cool completely before icing with the cream cheese frosting. Top with diced strawberries and crushed graham cracker crumbs before serving.